Subscriber How-To Guide

How to Manage Current Tickets

To manage your current tickets, please use the link below to log into your Subscriber account.

How a Subscription Works

You get guaranteed seats to 6 blockbuster shows on the 2026–2027 Broadway Season
As a Subscriber, the price you pay (based on desired seat location/performance day) guarantees you one ticket to each of the 6 productions on the season.
After renewing Subscribers, new Subscribers are assigned the best seats available for their chosen performance day and seating section. You will be able to view your dates and seat assignments in your Subscriber account.

How to Purchase First Access or Additional Tickets

Subscribers are first in line to purchase additional tickets to special engagements (Oh, Mary!, and more!) and one-night-only events that we bring to our theatres.

To purchase additional tickets to your season shows and tickets to non-season events, log in to your Subscriber account, and select First Access and Additional Tickets.

How to Exchange Your Tickets

Option 1: Exchange Online Yourself

Go to Manage Your Account --> Select Ticket Info/Exchange --> Hit Exchange --> Select the month of the show you want to exchange

Option 2: Exchange By Phone

Call our Subscriptions Department at (888)746-1799, option 2 and have your customer number ready. If wait times are long, we suggest submitting a request online or by email.

Option 3: Exchange By Email

Email the Subscriptions Department at [email protected]. Please provide your customer number, the name of the show you are exchanging, and your preference of three alternative dates.

Option 4: Exchange By Online Form

Fill out this online exchange form and Audience Services will respond within 5–7 business days.

Types of Exchanges: Regular Exchange

A Regular Exchange entails exchanging your tickets from one performance date to another
performance date.

Example: Exchanging your Death Becomes Her tickets on Thursday, June 10 for Death Becomes Her tickets on Tuesday, June 22.

Please Note:

Exchanging your tickets from a Tuesday–Friday or Sunday Evening performance into a Saturday/Sunday Matinee or Saturday Evening performance will result in an upgrade charge, as weekend performances are more expensive.
Exchanges can be requested until 24 hours prior to the original show date.

Types of Exchanges: Show-to-show Exchange

A Show-to-Show Exchange entails exchanging your tickets from one show to another show.

Example: Exchanging your Operation Mincemeat tickets for Maybe Happy Ending tickets.

Please Note:

A Show-to-Show Exchange requires that you exchange ALL of your tickets from one show into another show.
If you are exchanging your tickets into a higher-priced show, there may be a cost to upgrade.
Once a Show-to-Show Exchange is processed, you cannot exchange your tickets out of that show. Your exchanged tickets must remain in the show into which you exchanged.
Show-to-Show Exchanges cannot be processed once a show begins performances in San Francisco. Example: You can no longer perform a Show-to-Show Exchange to exchange your Operation Mincemeat tickets for Maybe Happy Ending tickets after Operation Mincemeat begins performances on March 9.
All season shows are available for Show-to-Show Exchanges. Some additional productions will also be available for Show-to-Show Exchanges.

How to Add a Credit Card on File

To add a credit card on file, call our Subscriptions Department at (888)746-1799, option 2 for assistance. You can also check the box confirming that you would like to save the card during the online checkout process.

A credit card on file is useful for exchanges or upgrades. Credit card numbers are encrypted and cannot be viewed by anyone at ATG San Francisco.

How to Locate Your Customer Number

On your Subscriber profile: Go to Manage Your Account. Your customer number can be found at the top of the page, below your name.
On your physical ticket: Your customer number will be printed on the bottom left-hand side of your ticket.

Format is Customer Number*Order Number (Example: 1001*1056374)

Frequently Asked Questions

How are seat locations assigned?

Subscription seating is based on seniority and is subject to availability. Renewing Subscribers get first priority to renew their current seat locations. New Subscribers are then assigned the best seats available after renewing Subscriber seats are confirmed, based on the date of purchase of their new subscription.

When will I find out my assigned performance dates and seat locations?

Subscribers will learn their seat and date assignments and receive their tickets for the 2026–2027 Broadway Season (via digital delivery or standard mail) later this year. An email will be sent with confirmation details and all the information you need to access your tickets for all shows.

What if I can’t attend my assigned performance date?

Once you receive your season tickets, if your assigned ticket date is inconvenient for you, you may exchange them for a different performance of the same production. Exchanges are subject to availability.

What is a flex exchange?

There are two ways Subscribers can exchange tickets:

Subscribers can log in to their online account and exchange their tickets for a more convenient performance date of the same production.
Subscribers can also exchange their tickets from one production to another production on the same season, or into special engagements. Available by phone or email.

*Some restrictions apply.

Do Subscribers get access to tickets before the general public?

As a Subscriber, you’ll be first in line to purchase tickets to added special engagements and one-night-only special events that we bring to San Francisco.

When can I buy additional tickets for season productions?

We expect Subscribers to be able to purchase additional tickets to season productions after their season tickets are delivered. We will notify you by email when additional tickets become available for purchase.

How do I activate my subscription benefits online?

Once you have purchased a season subscription, be sure to always log in to your Subscriber account to get the most out of important subscription benefits like first access, no per order fees, and more!

Can friends or family access my subscription?

Accounts can only be accessed by the main account-holder and authorized co-users. To authorize friends or family to make ticket purchases and exchanges on your behalf, email [email protected] or call us at (888)746-1799, press 2.

Are pets allowed in the theatres?

No pets, companion animals or emotional support animals are allowed in the theatres nor adjoining buildings or rooms. The only exceptions are service animals (dogs only) accompanying patrons with disabilities

Contact Us

If you need further assistance or have any questions, we are always happy to help.

Email: [email protected]

Phone: (888)746-1799, press 2